13 Jul Have you signed up yet??
July Tech Lunch: Unleashing Imagination on the Blockchain – Laura Masse
There is no shortage of content about blockchain technology.
Yet, creative thinking about its practical application to solve business problems has been overshadowed by a profusion of technical explanations and heavy attention to one specific use case, digital currency.
“Unleashing Imagination on the Blockchain” Shines light on the myriad capabilities, applications and benefits of blockchain technology for enterprises. It frames key questions for business leaders that open paths to unlock the value of the technology. It places the customer at the center of business strategy development. And it focuses on the ultimate end game, leveraging blockchain to prevent disruption and provide competitive advantage.
Ginni Rometty, former CEO IBM, has said blockchain technology “will transform the world. If you understood in 1995 the opportunities and threats that the internet would ultimately present to your company, or industry, what would you have done differently? That is where we are with blockchain today.”
It’s the early days for blockchain. The time is now to ask “what if…?”
Laura Masse is Global Partner at Ogilvy Consulting, focusing on transforming brands into profitable, growth-oriented, multi-platform businesses in the face of digital disruption and relentless change.
With deep experience as a Chief Marketing Officer, Laura competitively positions brands by engineering strategic, leading-edge B2C and B2B market opportunities across digital, mobile and traditional platforms. She has engineered success for such marquis brands as Intel, IMAX, AMC, Discovery Channel, Hallmark Channel, Disney Consumer Products and Conrad International Hotels. While at AMC she directed its repositioning from the outdated American Movie Classics to the popular, contemporary network that it is today. She was among the pioneers in the digital space, launching brand extension Discovery Channel Online. And at Hallmark Channel, she successfully leveraged a legacy brand to launch and build a top ten network in just six years.
Laura has significant and demonstrable success with blockchain technology and is focusing on how it enables new powerful ways for brands to tell their stories, to deepen customer relationships and to amplify relevance. She leads global brand development for our blockchain technology client, Bitfury. And she is the award-winning author of “UNBLOCKED: The Power of Blockchain Technology to Establish Trust, Build Brands & Transform Business.”
Laura earned a BA in Political Science magna cum laude from SUNY Albany and has, for the past 10 years, served on the Board of the University’s Rockefeller College for Public Affairs and Policy.
DATE: Wednesday, July 15th
VENUE: Virtual – Zoom Meeting
COST: $10 Member, $15 Non-member
Please note all attendees will get a meeting registration invite prior to the event.